SaleHoo Learn 2026 글로벌 마켓 GMV Top 5 아카이브(2026-07-07). Top 100 합계 $3.8T, 성장률 10%.
The Titans of eCommerce: Top Online Marketplaces by GMV in 2026 · archived 2026-07-07. Top 100 marketplaces projected at $3.8T GMV (10% growth). Source: SaleHoo Learn. Third-party sales (GMV, $B) below.
| Rank | Marketplace | GMV ($B) | Region | Model |
|---|---|---|---|---|
| 1 | Taobao Alibaba Group | 723.8 | China | C2C + B2C |
| 2 | Tmall Alibaba Group | 682.7 | China | B2C |
| 3 | Amazon Amazon | 435.7 | United States | B2C marketplace + 1P |
| 4 | JD.com JD.com | 249.9 | China | B2C + logistics |
| 5 | Shopee Sea Limited | 77.2 | Southeast Asia | Mobile-first marketplace |
Top 3 combined ~$1842.2B, about 48.1% of Top 100 GMV.
Key takeaways
- China's dominance — Three of the top five — Taobao, Tmall, JD.com — are China-based.
- Amazon's influence — Amazon remains the leading marketplace outside Asia, setting benchmarks for logistics and Prime loyalty.
- Southeast Asia potential — Shopee reflects rapid growth in Indonesia, Vietnam, the Philippines and neighboring markets.
1위 Taobao($723.8B), 2위 Tmall($682.7B), 3위 Amazon($435.7B), 4위 JD.com($249.9B), 5위 Shopee($77.2B). 상위 5개 중 3개가 중국 기반.