SaleHoo Learn の 2026 年世界マーケット GMV Top 5 アーカイブ（2026-07-07）。Top 100 合計 $3.8T、成長率 10%。
The Titans of eCommerce: Top Online Marketplaces by GMV in 2026 · archived 2026-07-07. Top 100 marketplaces projected at $3.8T GMV (10% growth). Source: SaleHoo Learn. Third-party sales (GMV, $B) below.
| Rank | Marketplace | GMV ($B) | Region | Model |
|---|---|---|---|---|
| 1 | Taobao Alibaba Group | 723.8 | China | C2C + B2C |
| 2 | Tmall Alibaba Group | 682.7 | China | B2C |
| 3 | Amazon Amazon | 435.7 | United States | B2C marketplace + 1P |
| 4 | JD.com JD.com | 249.9 | China | B2C + logistics |
| 5 | Shopee Sea Limited | 77.2 | Southeast Asia | Mobile-first marketplace |
Top 3 combined ~$1842.2B, about 48.1% of Top 100 GMV.
Key takeaways
- China's dominance — Three of the top five — Taobao, Tmall, JD.com — are China-based.
- Amazon's influence — Amazon remains the leading marketplace outside Asia, setting benchmarks for logistics and Prime loyalty.
- Southeast Asia potential — Shopee reflects rapid growth in Indonesia, Vietnam, the Philippines and neighboring markets.
1位 Taobao（$723.8B）、2位 Tmall（$682.7B）、3位 Amazon（$435.7B）、4位 JD.com（$249.9B）、5位 Shopee（$77.2B）。中国勢3社が上位を占める。