This article archives the YouTube Blog post YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™. The Portal hub note covers the inaugural Creator Cup and the 24 official creators; structured data lives in data/youtube-fifa-creator-cup-2026-snapshot.json.
YouTube and FIFA announced the first-ever YouTube FIFA Creator Cup, streaming globally on YouTube only from New York City on July 12, 2026, featuring creators, elite athletes, and celebrities (captains and full rosters TBA). They also unveiled 24 global YouTube creators for on-the-ground World Cup 2026 coverage—350+ million combined subscribers—spanning tactical breakdowns, pitch challenges, local food culture, and behind-the-scenes moments alongside official media partners’ YouTube coverage.
Creator Cup and full roster (table)
YouTube FIFA Creator Cup · New York City (streaming globally on YouTube only) · 2026-07-12. First-ever YouTube FIFA Creator Cup exhibition match featuring creators, athletes, and celebrities—part of YouTube’s Preferred Platform partnership for World Cup 2026. 24 global YouTube creators will cover World Cup 2026 on the ground for a combined 350+ million subscribers—tactical breakdowns, pitch challenges, food culture, and BTS moments. Source: YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™ (YouTube Blog, archived 2026-06-29).
| Creator | Country | Coverage |
|---|---|---|
| Anwar Jibawi | United States | Cinematic, laugh-out-loud skits |
| Ara y Fer | Mexico | Twins experiencing a World Cup in their home country |
| Ashley Alexander | United States | Host-city aesthetic tour and travel diaries |
| Celine Dept | Belgium | Four-year dream World Cup adventures |
| Courtreezy | United States | Family World Cup memories, live stadium energy |
| Deestroying | United States | Full-circle moment from soccer to creators |
| Haley Kalil | United States | First-time World Cup witness |
| Horchata Soto | United States | Fast-paced, relatable tournament energy |
| Howieazy | United States | Up-close World Cup experiences |
| Jeenie Weenie | Canada | From flight attendant to stadium stands |
| Jenny Hoyos | United States | VIP adventure, GRWM, jumbotron, pitch tour |
| Jesser | United States | Epic challenge formats in biggest stadiums |
| Kelly Wakasa | United States | Spontaneous adventures, authentic storytelling |
| Kika Kim | Kazakhstan | Matches, travel, emotions, little moments |
| KYLECTRIX | Indonesia | From Indonesia to World Cup roar |
| Kwakyoongy | South Korea | Olympic medalist athlete-creator perspective |
| Max the Meat Guy | United States | Stadium experience and global food hunt |
| Neagle | Brazil | Brazil's road to a sixth title up close |
| Noor Stars | UAE | Behind-the-scenes unforgettable moments |
| The Sidemen | United Kingdom | Football-core collaborative World Cup content |
| Sonrixs | Mexico | Mexico-trained athlete turned Shorts creator |
| TokaiOnAirRYO | Japan | TOKAI ONAIR energy and football passion |
| Viniblogger | Brazil | Generations of family fandom, live unity |
| Zhong | United States | Viral public challenges at stadium concourses |
What the Creator Cup is
An exhibition under YouTube’s Preferred Platform partnership with FIFA—not a World Cup match, but a flagship digital event during the tournament window. Search terms: YouTube FIFA Creator Cup 2026, World Cup creator exhibition match.
How to read the roster
Creators span the US, Mexico, Brazil, the UK, Belgium, Canada, Japan, South Korea, Kazakhstan, Indonesia, and the UAE. Sports-challenge channels (Jesser, Deestroying, Zhong), football-storytellers (The Sidemen, Neagle, Viniblogger, Kwakyoongy), lifestyle/travel hosts (Ashley Alexander, Kelly Wakasa, Kika Kim), and comedy/Shorts creators (Anwar Jibawi, Horchata Soto, Sonrixs, Jenny Hoyos) cover different fan entry points.
Portal hub context
Cross-read our Türkiye 3–2 USA match archive and YouTube trending trailers; this note adds FIFA’s official creator layer on YouTube.